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Our soft and gentle wipes are made with 99% water and organic aloe vera, and are EWG Verified and Allergy UK certified, without any fragrance, alcohol, parabens, or chlorine. They're hypoallergenic and pH-balanced, making them perfect for newborns, toddlers, and those with sensitive or eczema-prone skin.
These wipes are sustainably made in the UK to the highest standards. Crafted from biodegradable plant fibres sourced from FSC certified sustainable sources, Pura's wipes are 100% plastic-free, certified Vegan, and cruelty-free. We use a soft resealable lid to minimize our plastic content and keep the wipes fresh, and our packaging is fully recyclable.
Larger than typical wipes and made with just the right amount of moisture, our wipes are great for cleaning up big messes on bottoms, hands, and faces, while still being gentle on the skin and the planet.
Pura wipes have been trusted by parents and have won multiple awards voted for by real parents, as they are made in the UK to the highest standards.
Pura is a certified B-Corp and a Carbon Neutral business, demonstrating our commitment to using our business for good.
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